For the last 25 years, the team has been bringing a unique, structured approach to the challenge of international expansion within hi-tech organizations.


The Leadership Team.

Gavin Mclaughlin

Gavin McLaughlin

Gavin has 30 years of sales, marketing and technical experience across the IT sector, ranging from co-owning a reseller in the ‘90s through to being part of the exec team at an established storage vendor.  Has a diverse range of contacts across both IT and the music industry, backed by an in-depth knowledge of bourbon.

Steve Ashurst

Steve Ashurst

Steve has spent what feels like a lifetime in sales and sales management for technology companies ranging from startups, turn-arounds, through to industry giants . Still loves the “first deal” as much as seeing a team thrive and beat the industry gorillas.  If he’s seen in cycling gear, it means he’s thinking about the next deal (or at least that’s what he tells us!)

Tim Butchart

Tim Butchart

Proven expertise in leading world-wide sales & marketing organizations - new entrants, turnarounds & established US-based tech companies. Passionate about working with industry disruptors to deliver expanding geographical revenue growth.  An inquisitive adventurer.

Who we Are.

We have to give credit for our name, An Outside Edge, to a customer we had worked for extensively in the past.  “Bringing you inside my team has always given me an edge” he remarked – and that’s exactly what we aim to do.  

The AOE team each have over 25 years’ experience in Sales, Marketing, Technical and Operational Management in a wide variety of technology provider, consulting and channel organizations. With a proven capability of scaling businesses from $0 to $100m+ throughout EMEA, from start-ups to turnarounds, the team bring a wide variety of success stories.

If you are looking to drive growth in EMEA and are concerned about ‘time to revenue’, risk, cost and the associated impact on your team then give us a call to discuss how we can help you simply and effectively grow your international business.


An [entire] eco-system

When it comes to expanding geographies, there’s much to consider.

Ultimately it’s all about sales, however it’s also important to localize communications channels and messaging, local partners, organize lead development and such key tasks as local legal and accounting practices.

The AOE team has an established in-place network of experienced, proven professionals who can plan and deliver all elements that are required to deliver the all-important sales goals.

Sales Chart