For the last 25 years, the team has been bringing a unique, structured approach to the challenge of international expansion within hi-tech organizations.


Who we Are.

We have to give credit for our name, An Outside Edge, to a customer we had worked for extensively in the past.  “Bringing you inside my team has always given me an edge” he remarked – and that’s exactly what we aim to do.  

The AOE team each have over 25 years’ experience in Sales, Marketing, Technical and Operational Management in a wide variety of technology provider, consulting and channel organizations. With a proven capability of scaling businesses from $0 to $100m+ throughout EMEA, from start-ups to turnarounds, the team bring a wide variety of success stories.

If you are looking to drive growth in EMEA and are concerned about ‘time to revenue’, risk, cost and the associated impact on your team then give us a call to discuss how we can help you simply and effectively grow your international business.


An [entire] eco-system

When it comes to expanding geographies, there’s much to consider.

Ultimately it’s all about sales, however it’s also important to localize communications channels and messaging, local partners, organize lead development and such key tasks as local legal and accounting practices.

The AOE team has an established in-place network of experienced, proven professionals who can plan and deliver all elements that are required to deliver the all-important sales goals.

Sales Chart